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Establishing an international organisational Network of Community Media: A structural Analysis of the FMEDIA Initiative

The question what adequate structures for international cooperation can be is discussed in the context of the FMEDIA initiative. A work by Thomas Kreiseder (February 2005, 121 pages).

This diploma thesis was handed in at the Institute for Business Management (main resarch: organisation) and focuses on the FMEDIA initiative as one example of establishing an international network of community media organisations.

The first (theoretic) part of the work the topic of “cooperation” is discussed. This is induced by the fact that most of the efforts in the FMEDIA context are related to an intensification of cooperation. A historical outline of the view on organisational structuring and thinking is given to provide a basic understanding of the diversity of approaches towards viewing organisational reality. An overview on potential organisational structures, which can be utilized for international cooperation, is given afterwards.

The central focus is on the network viewed as an organisational structure and its applicability.

In Chapter IV, the FMEDIA initiative is presented through the use of the collected empirical data. A profound insight, what this cooperation setting is about, what its aims and strategies are, through which methods and techniques these were tried to be reached and which persons and organisations were involved in putting it into effect, will be provided.
To understand the involvement of the diversity of organisations within the FMEDIA setting, an overview is given on the Community Media sector, its aims, strategies and main features.

Furthermore, there is a focus on the strategies of FMEDIA. Based on Chandler's “structure follows strategy” theory (1962), the structural features of FMEDIA is put into relation with the strategic aims. The empirical data provides the basis to answer whether features of an organisational network existed prior to the FM@dia Forum, how the event has influenced such structures and what an appropriate structure for an interorganisational co-operation on the international level is.

As a consequence, in Chapter V, the findings and results of the research carried out in the study are put together, and therewith, relevant scientific questions that this paper is based on are answered.

Last a recommendation on an adequate structure for the present case is provided. This recommendation is generalised for being applicable in similar contexts.

Creative Commons License

This work is licensed under a Creative Commons License.

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